services

Leveraging multiple media and messages for singular effect
Our Strategic Planning, PR and Media Coaching capabilities take a practical and personalized approach to help better manage your messages, maintain credibility and make the most of your communications investments.
In addition to writing and distributing timely press releases, we maintain constant contact with key editors, producers and reporters to help our clients' messages get the media attention they deserve.
While many law firms prefer traditional websites, Sutton Magidoff came to us for something different. The resulting design and navigation, reminiscent of a mind map, was the perfect match for their intellectual property boutique.
We develop and maintain class action notification websites for National Class Counsel, frequently updating html pages and downloadable documents with time-sensitive information in both French and English.
We produce all the notification materials needed to efficiently deliver your message to class members in accordance with the Class Proceedings Act. We also manage all the logistics, including national and regional media planning, price negotiation, trafficking, monitoring and complete documentation.

Strategic Planning

You can't get strong creative from a weak strategy. And that goes for everything from business cards to corporate videos. With our unique understanding of law, combined with solid marketing expertise and creative insight, we can analyze your brand's current position and develop the plan and tools needed to move you realistically toward your objectives – maximizing every piece of the media mix in a concerted effort with visible results.

Strategic Media

Media shapes the way the world sees you – and you can help shape that vision. Whether it's enhancing the profile of the entire firm, a practice group or even a single partner, the targeted use of strategic media is critical to realizing the firm's goals. From interview coaching to story pitches and ongoing media relations, we help law firms take greater control over their relationship with the media.

Branding & Identity

Think of a white pea in a green pod. That's the power of imagery. We help law firms put a distinctive and memorable face on their invisible services – and carry that face across multiple platforms and markets. Based on a comprehensive understanding of your competitive situation and strategic direction, our designs visually differentiate your firm by capturing and conveying the essence of its style and personality.

Websites

A distinctive and compelling website is a law firm's single most important calling card. It tells people who you are, what you stand for, and makes the strongest public statement about your firm.

Advertising

Our agency slogan, "Turn heads. Move minds" encapsulates what we believe advertising must do to pay out. Readership and recall studies confirm that our ads do pay out more than 9 times out of 10.

Literature

A comprehensive and compelling set of literature is an important element in every organization's marketing efforts. Whether the job calls for a simple 2-page leaflet or a 100+ page brochure, producing attractive, well-written, effective literature is one of our greatest strengths.

Complex Class Action Notification

We are highly experienced at planning, executing and evaluating the effectiveness of notification programs for regional and national class actions, to ensure they are in accordance with and meet the requirements of the Class Proceedings Act.

Event Planning & Management

We offer full-service event planning and management, and create presentations and support materials that reinforce your message and enhance your presence. We understand the importance of creating a positive impression on your clients, potential clients and firm members alike, and we ensure that your objectives and corporate identity are properly aligned in everything we produce.