Jennifer Dewar
President
Jennifer is highly experienced and accomplished in every facet of marketing communications. Whether it's introducing leading edge technology to the global oil and gas industry or repositioning a well-established professional services firm, her clients rely on her to deliver rock-solid advice and sustainable results.
After completing her MBA, Jennifer began her advertising career working for large international ad agencies on clients such as Apple, Hershey, Heinz and the Ontario Lottery Corporation. Since then she has focused her efforts on working with clients and building her agency's reputation as one of the top marketing communications boutiques in North America. jdewar@dewarcom.com
Sandra Rubin
Strategic Communications
Sandra is a widely acknowledged expert on the convergence of media and law. With over 25 years' experience in radio, television and print, including more than a decade as the senior business writer for The Financial Post, Sandra is a prize-winning investigative journalist who pioneered the coverage of corporate law as a beat for financial newspapers in Canada. The founding editor of Legal Post, she has also written about law for The Globe and Mail, American Lawyer, Lexpert, the National Law Journal, the Daily Deal and the Association of Corporate Counsel's magazine, The Docket.
In addition to her writing, Sandra was charged with implementing Best Lawyers in Canada into the National Post in 2007 and, working with a team of senior Canwest Global Communications managers, designed a branding program that ran across the daily newspaper, FP Business Magazine and the Canwest Interactive web site. She is also the co-founder and designer of the Canadian General Counsel Awards program, and was on the organizing committee of the International Bar Association's Crisis Litigation conference in Toronto in 2008 and the Roger Fisher Tribute in 2007. Since leaving full-time journalism, Sandra has been writing and consulting on law and media. srubin@dewarcom.com
Michael Lake
Creative Director
Michael has more than 15 years experience on both the Account Management and Creative sides of the business. So he understands the important mix of strategic and creative thinking needed for effective communications. Before joining our team, he produced work for clients such as CIBC, Suzuki, Guinness, Labatt, Goodyear, Star Choice and Hershey. His Dewar portfolio covers everything from ads and brochures to enewsletters and videos.
He has a knack for concept development, from that first kernel of an idea all the way through refinement to final execution – whether it's a snappy slogan and logo, ad campaign, brochure or website. He's a first-rate wordsmith who can make the most complex and technical subjects reader-friendly, no matter who the audience. He also directs our graphic-design studio and provides personal client consultation. When not behind his computer, Michael is often found behind such things as cameras, guitars, goalie pads, motorcycle handlebars and scuba masks. mlake@dewarcom.com
Deborah Bowden-Jones
Account Supervisor
Deb has extensive experience working in legal media and professional services firms. As a former managing editor of Lexpert magazine, she was responsible for the creative content of a major monthly legal publication as well as U.S. guides and other cross-border supplements. Deb oversaw teams of writers, creative directors, photographers and copy editors to ensure creative continuity and editorial relevance. She also co-ran Lexpert Creative Services, a division that designed in-house and law firm advertisements and branding announcements.
Before crossing over into legal media, Deb was with Banque Nationale de Paris for eight years, working in business development for their multinational desk, rising to become the senior dealer for the bank's Ontario and Western Canada Treasury Portfolio. Prior to that she was in retail sales at ScotiaMcleod and a senior financial reporter at Bridge News where she covered the Canadian stock, bond and currency markets and appeared on a daily internet program, entitled, Canada Today. dbj@dewarcom.com