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Some ad agencies believe that it is more important for communications to appeal to reason than to emotion. They believe that facts sell, that what an ad says is more important than how it is said. Other agencies focus on style, often emphasizing emotion over content.
Dewar Communications is wholly committed to the proposition that effective communications must appeal to both reason and emotion. We believe that style and substance are of equal importance; that to be great, advertising must both turn heads and move minds.