Advertising
Bredero Shaw “Coats” Ad Campaign
The most visible part of the pipeline coatings business is the nitty-gritty installation process. But, as the industry leader, Bredero Shaw is also highly involved in high-tech research, development and service at every stage of the product lifecycle. This campaign shines a brighter light on that professionalism with a simple visual analogy – coats worn for very specific reasons, and with very specific benefits. With 90% of the layout devoted to that message, the clean footer lists areas of expertise and ties in with the style established in our earlier campaign for parent company ShawCor.
