Advertising
RainMaker “Movies” Ad Series
RainMaker is a signature sponsor of Lexpert Magazine’s annual Rising Stars gala honouring Canada’s leading lawyers under 40. We used the gala’s Hollywood-flavoured theme to drive a campaign of magazine ads and on-site displays mimicking movie posters from edgy film genres. Using original art created in-house, the ads highlighted RainMaker’s ability to make key introductions and attract multiple star candidates for each placement mandate. The campaign attracted a lot of attention and positive feedback from lawyers and law firms alike.
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