Advertising
GE Oil & Gas “Riddles” ad campaign
The annual Offshore Technology Conference and exhibition is a major event in the oil and gas industry. We created a print and web campaign to drive traffic to the GE Oil & Gas booth. In true ‘teaser’ fashion, pre-show ads presented huge question marks and clever riddles which were followed up in show-day and post-show publications with full answers describing the advantages of GE’s solutions and headlines declaring a firm position: “The ocean is full of questions. We create the answers.”
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