Advertising
GE Oil & Gas “Numbers” ad campaign
A single large blue number surrounded by white space stops readers cold and invokes their curiosity to find out what that number is about. Aimed at senior engineers and executives in oil and gas companies, every ad in this campaign – 19 in all – is clean, distinctive and powerful. And every number tells a story – an objective and compelling story of engineering innovation and superior performance. These ads dominated magazine readership tests.
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