Advertising
GE Oil & Gas “It’s Genetic”
ad campaign
GE’s heritage dates back to 1873 with Thomas Edison. Other companies before merging with GE, had equally long and distinguished histories of innovation and success. For example, Nuovo Pignone in Florence was established in 1842 and VetcoGray was operating out of Houston in 1906. With such a distinguished family tree, our 2008 “It’s genetic” campaign was a natural for reinforcing GE’s long-standing leadership position in the oil and gas industry.
Click images to enlarge
View other campaigns
